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Good effective communication, social or otherwise, will help you build a community of loyal your-brand aficionados and through this community you can grow your marketing coverage. This in turn will help you grow your business.

Having good data is only any good if you are going to use it for good reasons. So decide on what you want to do with this information. Ideally you should use it generate revenue but you may want to use it purely to inform or educate.

Great to see a project through from concept to opening, and that's what's been happening with The Comet Hotel in Hatfield, the latest acquisition for Lester Hotels. It's been a fascinating process, and deeply rewarding. We are really excited about the upcoming launch!

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