Your price is the value of your commodity. Like many commodities, it may fluctuate based on supply and demand and you need to have some semblance of structure to your pricing so that you can sell enough of it through the right channels.

We meet many owners and GMs that don’t really believe they need sales, thinking that the quality of the product will sell itself. We disagree, we think everyone needs sales. And it’s not because we’re sales people.

Your database is clean, you’ve written some great on-brand content for the relevant platforms and added the perfect images to compliment your story. It’s time to share with the world, right?

Good effective communication, social or otherwise, will help you build a community of loyal your-brand aficionados and through this community you can grow your marketing coverage. This in turn will help you grow your business.

Having good data is only any good if you are going to use it for good reasons. So decide on what you want to do with this information. Ideally you should use it generate revenue but you may want to use it purely to inform or educate.

Over the next month we'll be sharing some hospitality sales and marketing tips. Our message is simple: to acknowledge, appreciate and engage with your customers. For our first tip, we've called it "Don't Forget About Me".