Tip 7: Selling Your Event Space
Whether you’re a large conference venue in the heart of London or a country manor with several small meeting rooms, there are some foundations that you will need before going out and getting clients to fill your space.
Tip 6: A Decent Rate Structure
Your price is the value of your commodity. Like many commodities, it may fluctuate based on supply and demand and you need to have some semblance of structure to your pricing so that you can sell enough of it through the right channels.
New Partnership with DBI Hotels
DBI Hotels & Resorts hopes Casa Collina partnership can help attract more visitors to Ukraine. Few sectors of the global economy have been as hard-hit by pandemic-related disruption over the past eighteen months as the hospitality industry.
Tip 5: No One Loves Sales
We meet many owners and GMs that don’t really believe they need sales, thinking that the quality of the product will sell itself. We disagree, we think everyone needs sales. And it’s not because we’re sales people.
Tip 4: Plan & Brand
Your database is clean, you’ve written some great on-brand content for the relevant platforms and added the perfect images to compliment your story. It’s time to share with the world, right?
Tip 3: Media & Content
Good effective communication, social or otherwise, will help you build a community of loyal your-brand aficionados and through this community you can grow your marketing coverage. This in turn will help you grow your business.
Tip 2: The Message
Having good data is only any good if you are going to use it for good reasons. So decide on what you want to do with this information. Ideally you should use it generate revenue but you may want to use it purely to inform or educate.
Tip 1: Don’t Forget About Me
Over the next month we'll be sharing some hospitality sales and marketing tips. Our message is simple: to acknowledge, appreciate and engage with your customers. For our first tip, we've called it "Don't Forget About Me".
Opening of the Comet Hotel
Great to see a project through from concept to opening, and that's what's been happening with The Comet Hotel in Hatfield, the latest acquisition for Lester Hotels. It's been a fascinating process, and deeply rewarding. We are really excited about the upcoming launch!
The Future of Hotels
One of our most rewarding creative projects is our ongoing work with the CitiHome brand with Lester Hotels. It's really exciting to have the opportunity to help develop concepts and brand identities for such inspiring hospitality projects and for us it is interesting to see how the brand concept is