Having good data is only any good if you are going to use it for good reasons. So decide on what you want to do with this information. Ideally you should use it generate revenue but you may want to use it purely to inform or educate.

Over the next month we'll be sharing some hospitality sales and marketing tips. Our message is simple: to acknowledge, appreciate and engage with your customers. For our first tip, we've called it "Don't Forget About Me".